Carmen Rad is the principal founder and CEO of CR&A Custom.
At the age of twenty-five, Carmen Rad refused to allow her career to plateau as an assistant and used her background in fashion design and marketing to launch CR&A Custom. With just one employee (her mother) and no outside funding or equity with which to secure a loan, she worked tirelessly out of her extra bedroom and began producing custom clothing, promotional items, and embroidery work. Soon after, she convinced her husband Masoud to be her partner when he realized she was actually making a profit. Together, they pivoted from an apparel promotional company to a large format printing company.
CR&A is celebrating its 26th year in business in 2019. In an industry dominated by men, Ms. Rad has had the type of success that Latina women can emulate. CR&A Custom is among only a handful of large-format digital printing and outdoor advertising companies in America that is minority (Hispanic) and woman-owned. CR&A Custom operates out a 25,000 square foot facility in the heart of Downtown LA. and is full-service with the capability to design, manufacture, print, and install commercial signage and outdoor advertising formats, including billboards, building wraps, trade show exhibits, wall/window/floor graphics, point-of-purchase displays, vehicle wraps and fleet graphics, and more.