Karina Ortiz, owner of North SF Valley personal training business Strong with Karina
The North Valley BusinessSource Center (BSC) helped entrepreneur Karina Ortiz launch her personal training business “Strong with Karina,” and tailor her services based on COVID-19 safety guidelines.

With several years of experience as a certified personal trainer, Karina felt motivated to start a training service that educates clients about the latest fitness and nutritional trends and provides effective one-on-one workout sessions, when permitted by state, county and city COVID-19 guidelines.


The North Valley BSC provided extensive guidance on how to establish her business and successfully build a clientele, even during the pandemic. North Valley BSC Business Coach Alma Torres worked closely with Karina to help her obtain a business license, register for a Doing Business As (DBA), an Employer Identification Number (EIN), and provided references for liability insurance.

Alma also taught Karina how to manage her own bookkeeping and connected her with the center’s marketing team to help Karina build a website and promote her services on social media. The guidance was effective, as it helped Karina gain clients and grow her business, she said.

“I would be completely lost if it wasn't for the North Valley BusinessSource Center. I would have probably hesitated in opening up my business if it wasn't for them because I would have been too scared to open without proper guidance.”

Strong with Karina is based in Council District 7.

EWDD’s BusinessSource and WorkSource Centers offer a variety of Business Services, including several Financial Programs and Development Incentives for businesses of all sizes. Learn how EWDD can help.

This story is part of the EWDD UPDATES from the week of December 7, 2020. Read this issue and more.