(left to right) Catarah Coleman and Shoneji Robison, owners of Southern Girl Desserts
The South Los Angeles BusinessSource Center (BSC) helped Catarah Coleman and Shoneji Robison, co-owners of Southern Girl Desserts, shift from a storefront destination to take-out, which has alleviated some of the financial hardships their business has experienced due to COVID-19.

Established in 2007 and based in the Baldwin Hills Crenshaw Plaza, the dessert shop closed when shopping malls shuttered due to the Safer At Home requirements.

Helping L.A. Small Businesses Survive COVID-19

The bakery gained popularity nationwide when the co-owners won Season 8 of “Cupcake Wars” on the Food Network. The South LA BSC, run by EWDD contractor Vermont Slauson Economic Development Corporation (VSEDC) provided support and business coaching to the business-owners through entrepreneurial workshops and seminars.

With the mall closure, Coleman and Robison were forced to find alternative options to help their bakery thrive during the pandemic. The assistance from the South LA BSC guided their shift to a take-out business model and allowed them to continue to create sweet treats inspired by their southern family recipes.

Southern Girl Desserts is located in Council District 8.

EWDD’s BusinessSource and WorkSource Centers offer a variety of Business Services, including several Financial Programs and Development Incentives for businesses of all sizes. Learn how EWDD can help.


This story is part of the EWDD UPDATES from the week of October 19, 2020. Read this issue and more.